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ARS Technica reports, “The Effect of File Sharing on Record Sales: An Empirical Analysis,” matched an extensive sample of music downloads to American music sales data in order to search for causality between illicit downloading and album sales. Analyzing data from the final four months of 2002, the researchers estimated that P2P affected no more than 0.7% of sales in that timeframe.”
Read the full article by clicking the link above. When you’re done reading, and you happen to work for a major record label, it’s probably time to get serious and look for a new job. I’m not trying to be snooty but it’s ending, fast. Reports like these are the tip of the iceberg. Put your talents elsewhere, or join an indie-rock band.
If you’re already in a band, wipe away those thoughts of landing a big record deal/advance, those days are over. Record the music cheaply (Sebadoh, Flying Saucer Attack…), burn it, sell-it at shows & online (computers are your friend), and tour using biodiesel transportaion. I know of a couple bands who have gone from L.A. to New York on less than $100.00 of fuel! Also, college kids and adults are going to more shows than ever (People still prefer vinyl and need a place to shop for cool t-shirts). Blogs can also be helpful by hyping the most average sounding bands for the simple fact that they are new and different, this could be a plus for your band? But the best part is that no matter who likes/hates your music you own it and will actually make money.